Hi, I’m Laura

Thank you for being here!

I am the founder of What in the Tech, and co-founder & COO at ecologicca. I run a tech consulting business on the side and sit on Venture for Canada's Employer Advisory Board.

I am super passionate about community building and philanthropy and spent 2023 acting as the Executive Director of Twelve Donations and I am a Vice-Chair on the Tech4SickKids council.

I am an angel investor (mandate is women and good vibes) in 4 wonderful companies: Quill, Willful, ecologicca, and Mahara Mindfulness.

Why

What in the tech?

Those of us already in the industry take for granted all of the institutional knowledge we possess.

Nothing reminds you of that more clearly than meeting a new founder from a different industry or you, yourself, walking into a space where you don’t know anything, or anybody. I’ve had both experiences recently and it strongly reinforced my motivation to launch this resource.

As a founder, your time is incredibly valuable so whether you’re new to tech or just want to have a hub for information, my hope is that What in the Tech will be a one-stop-shop to help you learn, save time, and have a community to collaborate (and commiserate) with when you need it.